Privacy Policy

1. Introduction

Flovinity Ltd ("we", "us", "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at flovinity.co.uk (the "Website") and use our services.

This Privacy Policy should be read in conjunction with our Terms of Use. By using our Website or services, you consent to the data practices described in this policy.

2. Information We Collect

2.1 Information You Provide to Us

We collect information that you voluntarily provide when you:

• Complete contact forms or enquiry forms on our Website
• Request a consultation or information about our services
• Subscribe to our mailing list or newsletter
• Create an account or sign up for our services
• Communicate with us via email, phone, or other channels
• Provide feedback, testimonials, or reviews

This information may include:

• Name and contact details (email address, phone number, postal address)
• Business name and details
• Trade or profession
• Business location and service areas
• Payment information (processed securely through third-party payment processors)
• Any other information you choose to provide

2.2 Information Automatically Collected

When you visit our Website, we automatically collect certain information about your device and browsing activity, including:

• IP address and device identifiers
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website addresses
• Date and time of visits
• Clickstream data

2.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities. For detailed information about the cookies we use, please see Section 8 (Cookies) below.

2.4 Information from Third Parties

We may receive information about you from third-party sources, including:

• Social media platforms (if you interact with our social media accounts)
• Analytics providers
• Marketing partners
• Publicly available sources

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Marketing Communications

If you have provided consent or where we have a legitimate interest, we may send you marketing communications about:

• New services and features
• Special offers and promotions
• Business growth tips and resources
• Industry news and insights

You can opt out of marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly.

4. How We Share Your Information

We may share your information with third parties in the following circumstances:

4.1 Service Providers

We work with trusted third-party service providers who assist us in operating our business and delivering services to you, including:

• Website hosting and infrastructure providers
• Payment processors (such as Stripe)
• Email marketing platforms
• Customer relationship management (CRM) systems
• Analytics and advertising services
• Marketing automation tools

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

4.2 Business Transfers

If we are involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control.

4.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, government agencies).

4.4 Protection of Rights

We may disclose information when we believe it is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.

5. International Data Transfers

Your information may be transferred to and processed in countries outside the United Kingdom, including countries that may not have the same data protection laws as the UK.

When we transfer your data internationally, we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses approved by the UK authorities
• Data processing agreements with service providers
• Adequacy decisions by the UK Government

6. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Our typical retention periods are:

• Active clients: Duration of the business relationship plus 6 years (for tax and legal purposes)
• Prospective clients: 2 years from last contact, unless you request earlier deletion
• Marketing subscribers: Until you unsubscribe or request deletion
• Website analytics data: 26 months

When we no longer need your information, we will securely delete or anonymise it.

7. Your Rights and Choices

Under UK data protection law, you have the following rights regarding your personal information:

7.1 Right of Access

You can request a copy of the personal information we hold about you.

7.2 Right to Rectification

You can request that we correct inaccurate or incomplete information.

7.3 Right to Erasure

You can request that we delete your personal information in certain circumstances, such as when it is no longer necessary for the purposes for which it was collected.

7.4 Right to Restriction of Processing

You can request that we limit how we use your information in certain circumstances.

7.5 Right to Data Portability

You can request a copy of your information in a structured, commonly used, and machine-readable format.

7.6 Right to Object

You can object to our processing of your information based on legitimate interests or for direct marketing purposes.

7.7 Right to Withdraw Consent

Where we rely on your consent to process your information, you can withdraw that consent at any time.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues. Visit ico.org.uk for more information.

8. Cookies

8.1 What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They help websites remember your preferences and improve your browsing experience.

8.2 Types of Cookies We Use

8.3 Third-Party Cookies

We use third-party services that may set cookies, including:

• Google Analytics (for website analytics)
• Google Ads and Facebook Pixel (for advertising)
• Other marketing and advertising platforms

8.4 Managing Cookies

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our Website.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit using SSL/TLS
• Secure data storage with access controls
• Regular security assessments and updates
• Employee training on data protection
• Secure payment processing through certified third-party processors

However, no method of transmission over the internet or electronic storage is 100% secure. Whilst we strive to protect your information, we cannot guarantee absolute security.

10. Children's Privacy

Our Website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will delete such information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. We will notify you of any material changes by:

• Updating the "Last Updated" date at the top of this policy
• Posting a notice on our Website
• Sending an email notification (if you have subscribed to our communications)

We encourage you to review this Privacy Policy periodically. Your continued use of our Website or services following any changes indicates your acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

13. Additional Information for Clients

13.1 Client Services Data

If you are a client using our services, we process additional information as part of delivering our marketing and business management services to you. This may include:

• Business performance metrics and analytics
• Customer enquiry and booking data
• Marketing campaign performance data
• Website and online presence information

The processing of this data is governed by our service agreement with you and is necessary for delivering the contracted services.

13.2 Your Customers' Data

When you use our services, you may provide us with personal data about your customers (such as names, contact details, and booking information). In this context:

• You are the data controller for your customers' data
• We act as a data processor on your behalf
• You are responsible for ensuring you have a lawful basis to share this data with us
• You must have appropriate privacy notices in place for your customers

We will process your customers' data only in accordance with your instructions and our data processing agreement.